The upcoming high-speed sports film starring Brad Pitt has ignited excitement beyond the silver screen with the release of a special merchandise collection by FORMULA 1. The movie, directed by Joseph Kosinski and set to debut globally in late June, centers around a former racing champion drawn back into the competitive world of elite motorsports. In tandem with the film’s launch, a limited edition apparel line inspired by the fictional APXGP team has hit stores. Designed with sleek black-and-gold aesthetics, the collection blends dynamic visuals with urban fashion, featuring hoodies, graphic tees, and headwear that reflect both cinematic flair and streetwear trends. Priced between $55 and $125, these items aim to attract not only motorsport fans but also fashion-savvy audiences eager to embrace the culture surrounding the film.
The film follows Sonny Hayes, once a promising racer in the '90s whose career was nearly ended by a catastrophic crash. Decades later, he is pulled back into the fast-paced world of professional racing when his former teammate Ruben Cervantes, now leading a struggling F1 team, recruits him for one last shot at glory. Alongside him is Joshua Pearce, an ambitious newcomer who sees this as his big break. As Sonny navigates the emotional weight of his past and the intense rivalry on the track, he begins to realize that redemption isn’t something he can achieve alone.
Sonny Hayes, portrayed by Brad Pitt, steps into the shoes of a fallen legend making a dramatic return to the racing world after years away. His journey is not just physical but deeply personal — haunted by memories of his near-fatal accident, he must confront both external competition and internal demons. The arrival of young talent Joshua Pearce introduces a new layer of tension, as their initially cooperative relationship evolves into fierce rivalry. As the two drivers push each other to their limits, Sonny is forced to reconsider what it truly means to win. Meanwhile, Ruben Cervantes, played by Javier Bardem, serves as both a mentor and a desperate businessman trying to save his failing team. The film explores themes of legacy, ambition, and the cost of greatness, all while delivering heart-pounding race sequences and emotionally resonant storytelling.
To coincide with the film’s release, FORMULA 1 unveils a striking apparel range that mirrors the visual identity of the fictional racing team featured in the movie. This exclusive collection showcases a minimalist yet bold design language, fusing elements of pop culture with performance-driven aesthetics. Available worldwide, the line includes hoodies, t-shirts, and headwear in a signature black-and-gold color scheme that reflects the prestige and intensity of elite racing.
This limited edition lineup captures the essence of both the film and the world of high-performance racing through its carefully curated designs. Each piece incorporates geometric motifs, undulating patterns, and refined logos representing the fictional APXGP squad. The unisex hoodies, available in black and off-white, are lined with soft fleece for comfort without compromising style. Caps and bucket hats offer a trendy way to stay cool during summer, while graphic tees feature collages from actual film stills, allowing fans to wear a piece of cinematic history. Priced between $55 and $125, the collection bridges the gap between motorsport enthusiasts, moviegoers, and fashion-forward individuals. It’s more than just merchandise — it’s a lifestyle statement that celebrates the intersection of speed, storytelling, and modern streetwear.