In a strategic move that signals the dawn of a new chapter, Geoffroy Sardin is set to take the helm as Chief Executive Officer of Pullup Entertainment from April 1, 2025. This transition comes as current CEO Fabrice Larue transitions into the role of executive chairman, marking a significant leadership shift for the company.

Empowering Pullup Entertainment’s Future with Visionary Leadership

The Evolution of Leadership at Pullup Entertainment

The appointment of Geoffroy Sardin as CEO represents a pivotal moment in Pullup Entertainment's history. Over the past year, Sardin has been instrumental in driving the company's operational transformation. His extensive experience, spanning over two decades, has equipped him with the insights and acumen necessary to steer the organization toward new heights. Sardin's tenure has already left an indelible mark on Pullup Entertainment. Under his guidance, the company has shifted its focus towards producing more live content and refining its creative studios. This strategic pivot underscores the company's commitment to innovation and excellence. Fabrice Larue, who will now serve as executive chairman, praised Sardin for his unwavering dedication and transformative impact. Larue highlighted Sardin's successful leadership of the Focus Entertainment Publishing teams, which culminated in the unprecedented success of Warhammer 40,000: Space Marine 2.

Sardin's Proven Track Record in the Gaming Industry

Geoffroy Sardin's journey in the gaming industry is nothing short of remarkable. With over 25 years of experience, he has consistently demonstrated his ability to navigate complex challenges and capitalize on emerging opportunities. Sardin's leadership has not only enhanced Pullup Entertainment's operations but has also solidified the company's position as a leading player in the gaming world.One of Sardin's most notable achievements is the record-breaking launch of Warhammer 40,000: Space Marine 2. This milestone represents the best launch in the history of the Pullup Entertainment group, contributing significantly to the company's record-breaking results in Q2 of the 2024/25 fiscal year. The success of this game is a testament to Sardin's deep understanding of the video game industry and his strategic vision.

A Commitment to Quality and Ambition

As the new CEO, Geoffroy Sardin has expressed his gratitude to Fabrice Larue and the Board of Directors for their trust and support. He also acknowledged the invaluable contributions of the talented teams within the Group. Sardin emphasized the importance of maintaining the high standards that have defined Pullup Entertainment's success. The company's AA and Indie games have garnered widespread acclaim for their exceptional quality and engaging gameplay. Sardin is committed to building on this legacy while fostering organizational maturity and discipline. He envisions a future where rigorous execution of ambitious launch plans propels Pullup Entertainment to even greater achievements in the coming years.

Forging Ahead with Strategic Initiatives

Looking ahead, Geoffroy Sardin is poised to lead Pullup Entertainment into a new era of innovation and growth. His leadership will be characterized by a relentless pursuit of excellence and a steadfast commitment to delivering unparalleled gaming experiences. By leveraging his wealth of experience and forward-thinking approach, Sardin aims to position Pullup Entertainment as a trailblazer in the global gaming landscape.The upcoming fiscal year promises to be filled with exciting developments as the company continues to push boundaries and explore new frontiers. Sardin's vision for the future includes expanding the company's portfolio of live content and enhancing the capabilities of its creative studios. These initiatives will not only drive business growth but also enrich the gaming community with innovative and immersive experiences.