In a significant development for the Philippine beverage industry, The Keepers Holdings, a leading entity in alcohol importation and distribution, has solidified its market position through a strategic acquisition. The company has successfully purchased a 50% ownership interest in Cervia Global Trading, a local producer renowned for its authentic Filipino liqueurs.

This transaction, formally declared to the Philippine Stock Exchange on July 16, reflects The Keepers' proactive approach to market growth. The agreement stipulates a payment of 320 pesos per share for 125,000 shares of Cervia Global Trading. Cervia Global is celebrated for its signature liqueur brand, Sulà, and its expertise in crafting spirits from indigenous ingredients for both local consumption and export, making it an attractive addition to The Keepers' diverse portfolio. This acquisition is poised to grant The Keepers a vital entry point into the burgeoning premium local spirits market, simultaneously enhancing its capacity for international expansion. The shares involved in this deal were procured from a group of individuals including Caesar R Certeza, Mark Daniel L Rivera, Vernon A Carandang, and Margherita Y Rauto. The Keepers already boasts a robust collection of subsidiaries, such as Meritus Prime Distributions and Premier Wine & Spirits, focused on wine and spirits distribution, alongside Montosco, a key distributor of Alfonso Brandy. Furthermore, its distribution network in the Philippines includes globally recognized brands like Johnnie Walker, Chivas Regal, Glenfiddich, Suntory, Jinro, and Jose Cuervo. This latest move follows The Keepers' previous announcement in November, indicating its intent to acquire Booze On-Line, a local beer importer, further diversifying its product offerings with premium beer brands.

The company's financial health remains robust, as evidenced by its first-quarter fiscal year 2025 results, which saw a 14.3% surge in net income, reaching 689.9 million pesos. Gross revenue also demonstrated significant growth, increasing by 20.9% compared to the previous year, totaling 4.05 billion pesos. This impressive performance is primarily attributed to an 18% rise in total cases sold, with the brandy category being a dominant contributor, accounting for 80% of sales value and 82% of sales volume. For the fiscal year ending December 31, 2024, The Keepers recorded a net income of 3.53 billion pesos, marking a 21.3% improvement from the prior year, largely due to the strong sales performance of its imported brandy products. During the same period, net sales climbed to 18.52 billion pesos, a 13.6% increase, and gross profit rose by 17.6% to 5.2 billion pesos, underscoring the company's consistent upward trajectory and strategic business acumen.

This strategic move by The Keepers Holdings demonstrates a forward-thinking approach to business expansion and market diversification. By investing in local talent and products, the company not only strengthens its own standing but also contributes significantly to the growth and recognition of the Philippine spirits industry on a global scale. This fosters a vibrant economic environment and highlights the potential for local businesses to thrive and innovate when supported by insightful leadership and strategic partnerships.