Physical Activity Labeling in Schools Reduces Sugary Snack Purchases

Mar 7, 2025 at 1:01 PM

In a recent study conducted at secondary schools in England, researchers explored the impact of an innovative food labeling system that displays the physical activity required to burn off calories. The findings suggest that this alternative labeling method led to a modest decrease in the purchase of sugary snacks among students. This research, spearheaded by experts from Loughborough University's Centre for Lifestyle Medicine and Behaviour, analyzed nearly 100,000 transactions over six weeks. By comparing schools using the new labeling system with those maintaining traditional practices, the study provides valuable insights into potential strategies for promoting healthier eating habits among young people.

Details of the Study

In a carefully designed experiment spanning six weeks, researchers from Loughborough University introduced a novel food labeling approach in selected school canteens. This labeling system, known as Physical Activity Calorie Equivalent (PACE), illustrates the amount of exercise needed to offset the calories consumed. For instance, consuming a small chocolate bar containing 230 calories would necessitate approximately 46 minutes of walking or 23 minutes of running to burn off these calories.

The study encompassed 11 secondary schools, with six adopting PACE labeling for sweet treats such as cakes and biscuits, while the remaining five continued with their usual practices. Data analysis revealed a notable reduction in the purchase of these items in schools using PACE labeling. Specifically, there was a decrease of about 11 items per week per 100 students in the intervention schools compared to the control group. Dr. Natalia Iris, one of the lead researchers, highlighted that although the reduction was modest, it signifies a promising step towards healthier choices in the school environment.

Professor Amanda Daley emphasized the broader implications of this study, noting that even a slight reduction in daily calorie intake, combined with increased physical activity, can have significant health benefits and contribute to curbing obesity rates. However, the feasibility of implementing PACE labeling varies among schools, with some expressing concerns about its potential impact on student well-being. These considerations are crucial when contemplating wider adoption of this labeling method.

This research has been published in the International Journal of Behavioral Nutrition and Physical Activity, providing a robust foundation for future discussions on promoting healthier lifestyles in educational settings.

From a journalist's perspective, this study underscores the importance of innovative approaches in addressing public health challenges. It highlights the potential of simple yet effective interventions like PACE labeling to influence behavior positively. While more research is needed to fully understand the long-term effects, this initial success offers hope for fostering healthier habits among young people. Moreover, it prompts a thoughtful discussion on balancing health promotion with the well-being of students, ensuring that any measures implemented are both beneficial and considerate.