The Ordinary's serum foundation, which first made waves in 2017, has returned after a brief hiatus. Initially priced under £6, this product quickly became a cult favorite due to its skincare benefits and lightweight coverage. Despite its immense popularity, it was discontinued due to financial constraints. Now, with a slightly higher price tag of £6.40, the formula is back, promising improved longevity and an even wider shade range. This article explores the history of the product, its features, and what users can expect from its re-release.

From Cult Favorite to Discontinued Mystery

When The Ordinary launched its serum foundation in 2017, it quickly garnered attention for its affordable price and impressive performance. Offering a natural finish without drying out the skin, it became a go-to choice for many, especially students and budget-conscious consumers. Its popularity extended beyond younger demographics, as beauty editors praised its effectiveness, comparing it favorably to high-end products. However, the product's low price point led to financial challenges, resulting in its discontinuation a few years later.

The Ordinary’s serum foundation initially gained widespread acclaim for its ability to provide a flawless, lightweight finish that didn’t compromise on skin health. It was particularly popular among university students who appreciated its affordability and versatility. Even seasoned beauty enthusiasts were impressed, often drawing parallels between this affordable option and luxury foundations that cost significantly more. Despite its success, the brand faced economic hurdles. In a candid Instagram post, The Ordinary revealed that the low price point meant they couldn’t sustain production, leading to the product’s unexpected withdrawal from the market.

A Fresh Start with Enhanced Features

Now, The Ordinary has reintroduced the serum foundation with some notable improvements. Available in 36 shades, the updated formula offers the same buildable, lightweight coverage but with enhanced blending capabilities and resistance to settling into fine lines. The brand promises a radiant glow suitable for all skin types, addressing the needs of a diverse audience. For those who missed the original version, this re-launch offers a chance to rediscover a beloved product.

The re-launched serum foundation comes with several enhancements designed to meet modern beauty standards. At £6.40, it remains competitively priced while offering a broader shade range to cater to various skin tones. The formula now blends seamlessly, providing a natural finish that doesn't accentuate pores or fine lines. Users can expect a radiant glow that enhances their skin’s natural texture. Testing the new formula revealed consistent results, with easy application and long-lasting wear. Whether you’re looking for sheer coverage or a more buildable option, this foundation delivers on its promises, making it a versatile addition to any makeup routine.