Labubus, once simple collectible toys, have evolved into coveted fashion accessories. Originally created in 2015 by Hong Kong-based artist Kasing Lung, these quirky, fanged characters gained popularity through social media and celebrity endorsements. Now, they’re seen adorning luxury bags and available for rent or purchase across the UK. Sold primarily by Pop Mart, Labubus come in blind boxes, including rare secret editions that can fetch over £1,000. The trend has exploded online, particularly on TikTok, with fashion houses and influencers embracing their playful charm. While purchasing from official retailers is ideal, renting offers a budget-friendly alternative. With vending machines and physical stores popping up in major cities, acquiring one—whether permanently or temporarily—has never been easier.

From Toy Box to Trendsetter: The Evolution of Labubu

What started as a whimsical character in an illustrator’s collection has transformed into a global fashion phenomenon. Initially designed in 2015 by Kasing Lung as part of his “Monsters” series inspired by Nordic and Dutch folklore, Labubu was intended as a playful, imaginative toy. However, it wasn’t until recent years that the character found new life among fashion enthusiasts and pop culture icons. The turning point came when Lisa from BlackPink shared her affection for Pop Mart and referred to Labubu as her “baby,” sparking a surge in interest. Soon after, celebrities like Rihanna and Dua Lipa were spotted accessorizing their designer bags with the tiny charms, making them must-have items in the fashion world.

As the craze spread, Labubus became more than just collectibles; they symbolized a blend of nostalgia and modern style. Their unique aesthetic—combining cute yet slightly mischievous features—made them stand out in a market saturated with minimalist trends. Available in various forms such as pendants, figures, and even themed collections like the Big Into Energy series, Labubus offer something for every collector and fashion lover. The unpredictability of finding a rare design inside a blind box adds to their allure, encouraging repeated purchases. Meanwhile, the rise of platforms like TikTok helped amplify their visibility, where the hashtag #Labubu has garnered millions of views. What was once a niche toy has now become a cultural staple, influencing how people personalize their outfits and accessories.

Collecting and Accessorizing: Where to Find Your Own Labubu

For those eager to own or simply try out a Labubu charm, multiple avenues exist—from direct purchases to rentals. Officially, the best place to acquire authentic pieces is through Pop Mart, either via their website or in-store locations in major UK cities like London, Manchester, Birmingham, and Cambridge. Additionally, Pop Mart’s Robo Shops provide convenient access to these collectibles. However, due to high demand, many items are often sold out, prompting buyers to explore third-party platforms like eBay, Depop, and StockX. Caution is advised when purchasing from these sources, as counterfeit versions—often jokingly called “Lafufus”—are prevalent. Genuine Labubus can be distinguished by specific markers such as packaging brightness, foot stamps, precise tooth count, and QR codes linked to Pop Mart’s site.

Renting has also emerged as a practical alternative, especially for those who want to test the trend without long-term commitment. Platforms like By Rotation allow users to rent Labubus for as little as £3 per day, offering a variety of designs to match different styles and occasions. This approach aligns with the growing popularity of sustainable fashion and short-term styling experiments. Hurr, another rental service, has joined the movement but currently offers limited options. Whether buying or renting, Labubus present a fun and accessible way to elevate personal style. As the trend continues to evolve, the accessibility of these charming collectibles ensures that anyone can participate in the fashion-forward fun without breaking the bank.